VALUES-DRIVEN HOSPITALITY

Geometric Image Design of Papers

Reinvigorating industry fundamentals with a strong vision for the future.

Through meticulous attention to detail, Serena Weaver’s Values-driven Hospitality Framework instills works with deeper experiences for clients, greater shareholder return, and positive external impact.

Good service design is good business. Good businesses give back.

Image of Blue Ridge Mountains
Photo of La Marzocco espresso maker in cool coffee shop

CURRENT PROJECTS

THOUGHT LEADERSHIP

Skills for Society Article

EDUCATION

U.Va. School of Hospitality

University : Hospitality Partnerships

(In Progress)

CONSULTING

Obsidian Services

RESTAURANT SEARCHES

Table Sage

LOCATIONS

Large-scale, hybrid hospitality center in the Blue Ridge Mountains

Small-scale, hybrid hospitality center in Hunt Country

(In Progress)

TABLEWARE

Sarah-Linda

Bio

Photo of the University of Virginia Lawn in Charlottesville

Los Angeles native Serena Weaver graduated from the University of Virginia’s School of Architecture trained in social entrepreneurship, and inspired to re-build existing systems.

Over the past 20 years, she has developed a strong suit in sustainable business development for the hospitality industry, with a focus on enhancing the customer experience for multi-stakeholder benefit.

Reinforcements

“Creating and Managing the Guest Experience” Certified Professional, Cornell University School of Hotel Administration, Ithaca, New York (2023)

Tesla Financial Services U.K. Ltd. Turnkey Business Developer, Amsterdam, Netherlands (2015-2018)

M.B.A. and Business Development Scholarship Recipient, S.D.A. Bocconi, Milan, Italy (2012-2013)

The Wall Street Journal Press Highlight, Sang and Serena Company (2012)

Lawn Resident, U.Va, Charlottesville, Virginia (2007-2008)

National Science Foundation R.E.U. Program Beneficiary, Mérida, Mexico (2006)

Available for turnkey project execution, program management, and in-house or short-term consulting services.

Seeking internal and affiliate support for university projects, plus financial partners for new location developments.